Rooney lost a top contract

Zdroj: Economic Daily, Vladimir Travnicek

Coca-Cola withdrew the face of the English football super star from advertising. He will lose a million dollars.
 
As the firm with the seat in Atlanta, US informed yesterday, the reason is that the Man United star cheated on his pregnant wife. According to the British media, because of the affair with a hooker, Roney will lose a lucrative contract with Coca-Cola worth million dollars. (...)
 
Rooney`s affair is similar to the case of other world superstar, the golf player Tiger Woods. His sexual scandals leaked to media exactly one year ago. For this reason he lost several contracts with top companies. According to the US media, his endorsement incomes were cut a half. As to Rooney, Coca-Cola has been the only company responding to the negative image of the English player in the media. “The scandalous behaviour of sportsmen has always impact on their income from endorsement deals. The negative image of an athlete influences directly marketing activities of companies. They, obviously, respond to the new situation,” our football manager Jozef Tokos said for the Economic Daily. (...)

In Slovakia there is no athlete with similar scandals as Wayne Rooney or Tiger Woods. However, many Slovak athletes have signed endorsement deals. In those contracts contractual partners require clauses on the obligation to behave properly. “The situations like Rooney`s affair are foreseen in the contracts. The national team goalie Jan Mucha has a good behaviour clause in his contract with a betting agency,” Jozef Tokos, the agent of the goalie of Everton FC disclosed for the Economic Daily. In these cases the companies have the right to step down from the contract unilaterally or impose a financial sanction on an athlete under contract. “The companies pay very big attention to identify such a behaviour that can shed a negative light on them.  Of course, if such a problem occurs, they must solve it,” Tokos added.