Brand Ajax returns to financial elite

Zdroj: Economic Daily, Martin Rendek

(…) „The sum above two hundred million euro revenues is almost a return to the world top earning clubs. Of course, it lacks a lot to get to Top ten, but it is a substantial move forward without any doubts,“ the sports analyst Jozef Tokos commented on the fresh economic data of Ajax Amsterdam for the Economic Daily. (…) „The Dutch Eredivisie will hardly reach one of top five world leagues from the economic viewpoint in the near future. It is questionable if ever, regardless the sports quality of the competirtion. However, there are certain limits on the market. For instance, TV rights in England or Germany are sold for quite different amounts,“ Tokos adds. The reality proves it. (...)