Italy lost the World Cup tournament. Millions euro, too.

They have won the World Cup  four times. Football is undoubtedly the most popular sport in the country and the World Cup an event of enormous social importance. Italy will not participate in the most watched sports event in the world for the first time in 60 years. (...) The failure will  influence not only sports part, but also enormous economic impact. Sky Sport reckons the loss will be more than one hundred million euro / non-participation in the World Cup will affect sponsors of the football association as well as TV rights income.  „Less beer and chips will be sold, of course, but the effect is broader. The non-participation in the World Cup has a broader impact on the overall income of the Italian football. It will affect the Italian economy in general,“ Jozef Tokos, sports analyst and football intermediary says for the Economic Daily. (...)

 „From the sports viewpoint Italy lacks a star like Cristiano Ronaldo or Harry Kane. The leaders are the goalkeeper Buffon and the defender Bonucci, but it is difficult to find a top offensive name,“  the sports analyst Tokos says. (...)