Real Madrid and Barcelona lost their dominance

Two Spanish megaclubs got 23 per cent of the overall package with more than billion euro value, while it was almost a half two years ago. (...) 

At the beginning of the month La Liga published exact TV rights amounts for the clubs for the season 2016/2017. That was the first season with the new centralized sell and distribution. Barcelona and Real got the biggest package – 146,2, and 140,1 million euro respectively, but the gap between them and the remaining clubs has been narrowed significasntly. "It means for smaller clubs that they can approach different pool of players at the transfer market. The players that had been impossible for them to be signed. The broader impact is visible very much in many teams," Jozef Tokos, sports analyst and football intermediary says. He mentions Athletic Bilbao as an example. 6 years ago they received 17 million euro for TV rights, while 71 million euro last season. "A just distribution of TV money might mean from the sports viewpoint  that clubs like Valencia, Bilbao or FC Sevilla can reach out the trio that has been dominating the competition for 10 years, which is apart from Barca and Real, Atlético Madrid as well," explains Tokoš. New changes in TV rights distribution system, in the case of Spain almost revolutionary, have enabled other teams to build up their squads with a long term perspective and sign interesting players. For instance  Celta Vigo that siged the Slovak national team player Stanislav Lobotka for 5 million euro last summer. "Not only transfer amounts are important, but also financial terms of the contract so that they can rival other European leagues,"  claims Tokos. (...)